Hannu is in private pilot with design partners. Read our approach to trust →

Market research & FMCG

The shelf doesn’t lie. Your last report might have.

Commission field surveys, price checks and shelf photography from verified Operators where your products actually sell. Every data point carries geotagged proof and passes AI + human verification before a naira leaves escrow.

The problem, plainly.

01

Panel data is secondhand

Syndicated panels tell you what happened last quarter, aggregated and averaged. A verified Operator tells you what is on the shelf in Yaba today, with a photo.

02

Field teams are unauditable

Traditional field forces bring back forms you can’t verify — was the outlet even visited? Every Hannu submission carries GPS, timestamps and image forensics.

03

Fraudulent fills poison studies

Survey farms and straight-lining corrupt research. KYC-verified respondent-facing Operators, gold-task quality gates and anomaly detection keep the signal clean.

What you can run on Hannu.

Each use case states its real availability — Live means order it today in the Lagos pilot; Gated means it unlocks per zone as the gate metrics hold.

Field surveys

Live

Structured consumer and trade surveys run by verified Operators, with respondent consent captured.

Price & availability checks

Live

Photo-verified price capture and stock checks across outlets — same-day, geofenced.

Shelf & signage photography

Live

Planogram compliance and merchandising evidence, verified for freshness and location.

Retail audits & mystery shopping

Gated

Scored multi-point audit visits as a workflow product — unlocks per zone as gate metrics hold.

You order it. We run it. One signed record comes back.

01

Point at the outlets

Define the visit, the questions and the proof per site — bulk-upload a whole outlet list at once.

02

Verified Operators fan out

Matching dispatches by zone and reputation; proof verification screens every visit before it counts.

03

Decision-ready data back

One signed dataset — by outlet, by zone, by day — with a refund for anything that failed verification.

“Research you can act on is research someone verified on the ground.”