Brand & press kit.
The Bond mark, the lowercase wordmark and the palette — with the rules that keep them consistent. The downloadable pack lands here as we launch; for now, request assets directly.
The mark.
“The Bond” — a square ink machine-link interlocked with a round clay human-link. It carries the whole idea: machines and people, joined by trust.
Usage rules.
A short list that keeps the brand recognisable everywhere it appears.
- Use “The Bond” as the only mark — never redraw, rotate, or rebuild it.
- The clay circle never recolors; on dark, use the reversed mark.
- Keep clear space of at least one link-stroke width around the mark.
- The wordmark is always lowercase “hannu”, in Space Grotesk SemiBold.
- Sentence case everywhere; ALL-CAPS only for mono eyebrows and labels.
- No gradients, glassmorphism, 3D renders, or stock photography.
Colour.
Warm neutrals with three working accents — clay acts, indigo informs, gold verifies. Exact values ship in the pack.
ClayPrimary action
IndigoMachine · info
GoldVerification
InkText · surfaces
CreamWarmth
Get the assets.
Logos
Logo pack
The Bond mark and lowercase wordmark — SVG and PNG, light and reversed.
Request the packGuidelines
Brand guidelines
Spacing, colour, type and the “engineered warmth” usage rules in full.
Request guidelinesPress
Boilerplate & facts
Approved company description, the one-liners, and the fact sheet.
See the newsroom