Shelf & signage photos A dated, location-checked photo set of the shelf, the price tags and the signage at each outlet — the open-air and informal markets on your route included, as a normal path.
100%of every route is escrow-backed before the first visit
₦0held by hannu — licensed partners hold the money, we keep the record
1 zonelive today — Lagos, Nigeria, expanding as the gates hold
Your distribution report says the shelf is full — the shelf often says otherwise.
The numbers in a distribution report are a claim: that the product is on the shelf, priced right and facing out, in every outlet on the list. The shelf is the only thing that settles it — and sending your own reps across Lagos to check, market by market, is slow, costly and hard to trust.
The open-air and informal markets, where much of the sell-through actually happens, are the hardest to cover at all. What closes the gap is an independent person at each shelf, with a dated photo, and an honest record when an outlet is shut or a vendor is away — not a silent gap in the data.
One lifecycle, funded to signed. Fund it once — the platform runs every step and hands back one signed report.
₦ held
Define & fund
Set the route — the outlets, and what to check at each shelf: price, stock, facings, signage — and fund it once. The money locks in escrow before the first visit.
Wallet & escrowThe checks you can run. Each one honestly stated — Live, Pilot or Gated, never claiming more than it delivers.
Price, stock & facing counts The numbers that matter at each shelf — price, availability and facings — captured against the fields you define and validated on the way in.
Scored retail audit & mystery shop A scored, multi-point audit or mystery-shop visit returned as one signed deliverable. In development with pilot partners — the badge is the live truth.
Go deeper
Guide
Market research
The FMCG persona view — where shelf audits sit inside studies, shopper surveys and the trade-marketing return.
GuideData collection
The generic field-collection mechanic, for any structured data you need gathered on the ground beyond the shelf.
GuideRun it on a schedule
Repeat the same audit every week or month under a fixed budget cap — each run proposed for your approval first.
Put your retail audits on the ground.
Send one route across every outlet — and get shelf, price and availability back outlet by outlet, with a photo you can trust and a bill only for what passes.